The PD Exchange

Content Creation is more than just "Influencers," it could be another way forward for Student Media

Part of BEA 2026
Saturday 18 April 2026·11:15 pm

Universities and colleges are beginning to adopt content creation programs, minors or certificates, acknowledging this is now a multi-billion dollar business employing both entrepreurial creators and those in the corporate and non-profit worlds. Is this a way to engage students who aren't intersted in traditional television or radio news courses, and may not be interested in filmmaking. Each of the panelists have unique stories of how they are approaching content creation in their schools. This panel is designed to spark a conversation about the viability of such programs and to see how recently launched programs are doing. Moderator: Brian Rackham, PhD, of Practice, Northern Arizona University Panelists: Vic Costello, Assoc. of Cinema and Television Arts, Elon University Mary Beth Earnhardt, Professor, Journalism, Youngstown State University Aaron Chimbel, Dean, Jandoli School of Communication, St. Bonaventure University

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