From Campus to Kickoff: Building the Valley Sports Network

San Bernardino Valley College is launching the Valley Sports Network (VSN)—a student-run, faculty-guided initiative blending journalism and live sports media. This session explores how an academic program can create a professional-grade sports brand from the ground up. Attendees will see how VSN integrates traditional reporting with real-time sports coverage through: Mini-Documentaries spotlighting SBVC’s football program and the student-athletes who power it. Broadcast Segments for the college’s half-hour news show, bringing game highlights and in-depth features to a wider audience. Social & App-Based Interstitials designed for TikTok, Instagram, and the KVCR app—short-form storytelling for the next generation of sports fans. The power of faculty led projects powered by student staff. Panelists will share production workflows, cross-disciplinary training methods, and strategies for mentoring students in a converged newsroom environment. Whether you teach broadcast journalism, manage a campus station, or want to bridge sports and storytelling, you’ll learn how to launch a sustainable, scalable sports network that prepares students for the rapidly evolving sports media industry. Moderator: Kevin Lyons, San Bernardino Valley College Panelists: Nicholas Ronald Van Luven, San Bernardino Valley College Juan Francisco Brambila, San Bernardino Valley College