Revolutionizing Media Audience Analysis with A.I.: Tools, Trends, and Future Prospects

As A.I. is integrated into the workflows of more media organizations, new applications for audience analysis/measurement are being developed. Panelists will discuss how A.I. is being used to optimize legacy audience measurement methods (e.g., focus groups), and new media tools (e.g., web analytics). Future developments for industry practitioners will also be discussed. Moderator: Ronen Shay, Fordham University Panelists: Adam Peruta, Syracuse University Ginger Blackstone, University of Arkansas Todd Holmes, California State University- Northridge