Scholar-to-Scholar Research: Digital Poster Session - AI Special Interest Group

Femi Emmanuel Folorunsho, Ball State University; AI-Powered Personalisation of Media Content in Africa: Enhancing Engagement or Reinforcing Bias? Sitong Li, Communication University of China; Sihan Chen, Communication University of China & Yijia Zeng, Communication University of China; Beyond Creator-Identity Comparison: An Empirical Study on How AI News' Linguistic Features Affect Audiences' Perceived Credibility Sherouk Salah Ahmed, The American University in Cairo & Nourane Ayman Sakr, The American University in Cairo; Enhancing Engagement on Private Egyptian Newspaper Websites through Artificial Intelligence (AI) Chun Shao, Marquette University; Exploring AI-Enabled Technology Use: Psychological Antecedents, Perceived Ethics, and Consumer–Brand Outcomes James Kwaku Kwarteng, University of Connecticut; Exploring the perceptions of Users on the use of AI in Healthcare through the Technology Acceptance Model: Focusing on Trust, Ethics, Perceived Risks, and Benefits Luis Andres Lageyre, University of Florida & Roxane Coche, University of Florida; From DMs to Dinner Tables: Artificial Intelligence as a Supportive Communication Layer in Cultural Event Communities Maurice N. Emelu, John Carroll University; Teaching AI Bandwidth & Opportunity-Cost Literacy: Developing Strategic AI Decision-Making Skills in Media Education Dustin Hahn, Texas Christian University; The Effects of AI-Powered Advanced Statistics and Analytics in the NBA Cup Finals on Engagement, Sentiment, and Emotion