Streaming, Scrolling, and Subscribing: Media Habits of Today’s Sports Fans

The sports media world continues to evolve as fans embrace streaming, short-form video, influencer commentary, and user-generated content. Traditional broadcasts face disruption as audiences turn to personalized, mobile-first formats and on-demand experiences. This panel examines how these shifts reshape sports consumption, influence content creation, and expand the range of storytellers, with athletes, influencers, and fans emerging as key media producers. Moderator: Nick Artman, Slippery Rock University Panelists: Shannon Scovel, University of Tennessee Kyle J. Miller, Northwest Missouri State University Matthew Harmon, Monmouth University