Role of AI and Sentiment Analysis in Advertising: A Big Data Approach
Part of ISTELive 26Presented by Nazmul Rony
Wednesday 1 July 2026·11:30 am
This research explores AI-driven sentiment analysis in advertising, examining its effectiveness in enhancing campaign performance and addressing ethical concerns like bias and privacy. Using mixed methods, it aims to develop best practices for responsible AI use, contributing to academic and industry advancements in digital marketing.
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