Academics Vs Athletics? The Opportunities and Challenges of Academic/Athletic Partnerships
Part of BEA 2026
Monday 20 April 2026·7:45 pm
Partnerships between academic sports communication programs and college athletic departments are reshaping the landscape of student engagement, professional training, and live sports broadcasting. Attendees will gain insights into best practices for building sustainable collaborations that prepare students for careers in a rapidly evolving media ecosystem while enriching the campus sports experience. Moderator: Andrew Miller, Sacred Heart University Panelists: John M. Morris, University of Southern Indiana Aaron Such, Sacred Heart University Erik Charles Werner, Tennessee State University
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