Creating a Communication Web, And Not Being the Fly
Part of 2026 MASA Midwinter Conference
Thursday 22 January 2026·3:30 pm
Participants will develop a Year-Round Stakeholder Access Plan, outlining staggered and targeted methods to proactively gather input from diverse community and staff segments. Crucially, the focus will be on integrating this feedback into future messaging and strategy. We'll briefly explore AI-powered tools (e.g., sentiment analysis for survey data, AI-assisted content drafting) to efficiently process large volumes of feedback and personalize outreach, making the "communication web" truly responsive.
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