PR Mythbusters: School Edition

PR Mythbusters: School EditionFocus Area: Communications/Public RelationsMember Type: MemberSchool communication is full of long-standing myths—write more, post more, avoid comments, stick to facts, and stay “professional.” Join hosts Shawn Patterson and Cari Sinke from K12 Media, along with Steve Clark from Vassar Schools, for this interactive PR Mythbusters session where we put these assumptions to the test. Participants will vote TRUE or FALSE using live polling, followed by quick, research-backed explanations of what truly drives engagement, trust, and clarity in modern school communication. Myths include messaging length, social media strategy, crisis responses, bond communication, storytelling, and the role of video and AI for small teams. Attendees will leave with practical tools, ready-to-use messaging insights, and a clear understanding of what to stop doing immediately. Fun giveaways are included for participants who correctly identify each myth.