From Novice to Pro: Using Motor Learning Theory and Project Based Learning in Sport Management Education

This presentation explores how Fitts and Posner’s (1967) motor learning theory—defining skill acquisition through cognitive, associative, and autonomous phases—can be adapted to enrich sport management education. Given the need for leadership, collaboration, decision-making, and problem-solving skills in sport management careers, this proposal argues that experiential learning strategies, particularly project-based learning (PBL), bridge the gap between classroom instruction and professional competencies.